For businesses and private customers

3D holograms that
get noticed.

A moving image that seems to float in mid-air, in your shop window, business or home. We install the hologram and make the visuals. All you do is choose what it shows.

  • Monthly rental
  • Visuals included
  • Always behind a protective cover
Filmed on a real hologram
On a screenOn the hologramReal footage

Why it floats

Scroll to turn the lights off.

You can’t see black. That’s why it floats.

The hologram is a round LED fan that spins very fast. Wherever your image is black, the LEDs stay off and you look straight through. So anything on a black background seems to hang in mid-air.

Making your own visuals? Use a black or dark background.

How it works

We install it. You choose what it shows.

Three steps. We do most of the work, visuals included.

  1. The Shelby Lights logo as a hologram behind a shop window, with the street reflected in the glass
    Real footage: our logo in a shop window

    Step 1: We look at the spot together.

    Send us a message and we’ll come and see you. Together we’ll find the spot where it stands out most: in the window, by the till or on a wall. We also talk about which visuals we’ll make for you.

  2. Real footage: mounting it on the bracket

    Step 2: We install the hologram.

    On a sturdy stand or a wall bracket, always behind a protective cover. We show you how everything works and give you the app.

  3. A hologram running in a shop doorway as the installer walks away
    Done: it’s up and running

    Step 3: You choose what it shows.

    We make your visuals. You choose in the app which one plays and switch it on or off. That’s all you need to do, though you can add your own photo or video too.

    Try the app below

Technology

Four blades full of LEDs. One floating image.

Rows of tiny LEDs sit on the blades. The blades spin so fast that your eyes merge the LEDs into a single picture. Try the slider below.

Simulation of spinning LED blades forming the Shelby Lights logo

A simplified simulation running in your browser. The real hologram spins much faster and plays full-colour video. What you type stays on your own screen.

The app

Tap. And it plays.

This is how the Shelby Lights app works. Tap a visual and the hologram plays it straight away, then carries on with the rest of the list. Tap it again and it stays on repeat. Give it a try.

HologramConnected

Visuals

Tap once: it plays now, then the rest. Tap again: it stays on repeat.

A recreated demo with sample visuals. In the real app you’ll find the visuals we make for you, and you can add your own photo, logo or video too. The app itself is currently in Dutch.

  • No account, no cloud.

    The app only talks to your hologram, over your own Wi-Fi. Nothing is sent to us or anyone else.

  • We make your visuals.

    You just choose which one plays. You can add your own too: a photo, logo or video of up to two minutes. The app converts it and sends it to the hologram.

  • Keeps on playing.

    The visuals are stored on the hologram itself, so it carries on when you close the app.

  • For iPhone and Android.

    We give you the app when we install your hologram. App help

In the shop window

People stop and look.

A moving image that seems to float in mid-air isn’t something you see every day. Passers-by look that little bit longer, even through the glass.

  • Visible from the street, even through glass
  • In the window, by the till or on the wall
  • We make the visuals; you switch them from your phone
Send us a message
Filmed through a shop window

What you get

All taken care of. Nothing to buy.

The hologram, a protective cover, a stand or wall bracket, the app and visuals we make for you, for €50 per month excl. VAT (€60.50 incl. VAT).

What the kit looks like

The parts of the hologram: LED rotor, protective cover, stand or wall bracket
  1. LED rotor with four blades
  2. Clear protective cover
  3. Sturdy stand
  4. Wall bracket

A stand or a wall bracket, whichever suits your spot.

For businesses and private customers

One monthly price.

€50 per month excl. VAT (€60.50 incl. VAT)

  • Installation included
  • Cancel monthly
  • No deposit
  • Custom visuals

What’s included

  • The hologram
  • A clear protective cover
  • A stand or wall bracket
  • The Shelby Lights app
  • Visuals we make for you

You rent the hologram; it stays ours. You pay at the start of each month, and if you cancel, the rental stops at the end of the month you have already paid for.

Something broken? If it’s a defect or wear and tear, we repair or replace it at no cost. If something went wrong in how it was used, you pay for the damage. We always look at it together first and find a fair solution.

See the terms Questions? Send us a message
A hand fastening the clear protective cover to the hologram

Always behind a protective cover.

The blades spin very fast, so there’s always a clear cover around them.

Keeping it safe

  1. Never switch it on without the protective cover.
  2. Never touch it while it spins. Switch it off and let it stop first.
  3. Never leave it running unattended. Switch it off when your shop is closed, when nobody is around or when everyone is asleep.
  4. Unplug it before you clean it or move it aside. Someone else can switch it on through the app.
  5. Cover damaged, strange noise or a burning smell? Switch it off, unplug it and let us know.
All safety rules

Close by.

A small Dutch company based in Culemborg. Questions? Just message or call us.

Who it’s for

For businesses with a shop window or a counter.

For example shops, cafés, salons and practices in the Netherlands. We make visuals that suit your business, or you can put your own logo, product or offer on it. Private customers can rent a hologram from us too, for use at home.

Questions

Good to know.

Can’t find your question? Just send us a message.

Send us a message
How does the hologram work?

It’s a round LED fan that spins very fast. You mostly see the image, not the blades. Black is invisible, so anything on a black background seems to float in mid-air.

What does it cost?

€50 per month excl. VAT (€60.50 incl. VAT), for businesses and private customers alike. You don’t buy anything: you rent the hologram, with a protective cover, a stand or wall bracket, the app and visuals we make for you. Installation is included. You pay at the start of each month. It’s all in the terms.

Can I cancel?

Yes, at any time, with a message on WhatsApp or by email. The rental stops at the end of the month you have already paid for. There is no minimum term. We then come and collect the hologram free of charge. If you rent as a private individual, you also have a 14-day cooling-off period.

Is there a deposit?

No. You only pay the fixed monthly rent. The hologram stays ours, and we trust you to take good care of it and follow the safety rules.

Who installs it, and what do I need?

We install the hologram on a sturdy stand or on the wall, always behind a protective cover, and show you how everything works. You provide a power socket and a safe spot.

Who makes the visuals?

We do. All you have to do is choose which visual plays and switch it on or off. Want to show something of your own as well? With the app you can put your own photo, logo or video of up to two minutes on the hologram. Just make sure you have the rights to those images.

Do I need Wi-Fi?

Yes, for the app. Your phone and the hologram need to be on the same Wi-Fi network. You don’t need an account, and nothing goes to the cloud. The visuals are stored on the hologram itself, so it keeps playing when the app is closed.

Can you see it during the day?

Yes. You can see it through the shop window and in a normally lit shop. The darker the background behind the hologram, the more the image stands out.

What if something breaks?

Let us know straight away, preferably with a photo or short video on WhatsApp, and keep the hologram switched off until we have looked at it. If something breaks because of a defect or wear and tear, we repair or replace it at no cost. If nobody could have prevented it, for example a lightning strike, that is on us too. If something went wrong in how it was used, you pay for the damage, but never more than what the repair actually costs or what the hologram is still worth. We always first look together at what happened and talk it through to find a solution that is fair to both of us.

Is it safe?

The blades spin very fast, so the hologram always sits behind a protective cover. Never touch it while it’s spinning, never leave it running unattended, switch it off when your shop is closed, when nobody is around or when everyone is asleep, and unplug it before you clean it. See all the safety rules.

Real footage: our logo as a hologram

Could this work for you?

Send us a message or give us a call. We’d be happy to come by and show you how it would look in your shop or at home.

We’ll get back to you as soon as we can. Shelby Lights, Culemborg. For businesses and private customers.